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GPSR compliance for toys & children's items sellers
Since 13 December 2024, the EU General Product Safety Regulation (GPSR, Regulation (EU) 2023/988) applies to toys & children's items sold online to EU buyers — including handmade items such as wooden toys, plush toys, rattles, play mats, children's puzzles. Marketplaces enforce it themselves: Amazon can suspend non-compliant listings and Etsy removes them.
This guide covers what that means concretely for toys & children's items: the information every EU-facing listing must display, the safety warnings that typically apply to this category, and the rules that exist beyond GPSR.
What every EU-facing listing must display
GPSR Art. 19 requires this information to be visible before purchase — on the listing itself, not just inside the parcel:
- Manufacturer name, postal address and electronic address
- If the manufacturer is outside the EU: name and contact details of the EU Responsible Person
- Product identification: a photo, the product type, and a batch or model reference
- Any warnings and safety information, in the language(s) of each EU country you target
Typical safety warnings for toys & children's items
Which warnings apply depends on your exact product — these are the ones that most often apply in this category. In your kit, each one comes pre-translated in every language of the EU countries you sell to.
| Warning (English version) | Legal basis |
|---|---|
| Keep this information for future reference. | GPSR Art. 9 — instructions and safety information |
| The packaging is not a toy. Keep packaging materials away from children — risk of suffocation. | Suffocation prevention convention (packaging films/bags) |
| Inspect the product regularly. Stop using it if it is damaged. | GPSR Art. 9 — safe use over product lifetime |
| WARNING! Not suitable for children under 36 months. Small parts — choking hazard. | EN 71-6 age warning convention |
| Long cords or ribbons — strangulation hazard. Keep away from young children. | EN 14682 strangulation prevention convention |
| Contains magnets. Swallowed magnets can cause serious internal injury. Seek immediate medical attention if magnets are swallowed. | Magnet ingestion warning convention (EN 71-1 for toys) |
Risk factors to assess before listing
Contains small parts, or parts that could detach
Beads, buttons, wheels, eyes, magnets glued on…
Has cords, ribbons or straps (roughly 22 cm or longer)
Contains magnets
Soft toy with stuffing or filling
Painted or varnished surfaces
Each factor you tick adds the matching warnings and risk-assessment lines to your kit — that is how the documents stay specific to your product.
Beyond GPSR
IMPORTANT: toys are ALSO covered by the EU Toy Safety Directive 2009/48/EC (being replaced by the new Toy Safety Regulation). CE marking, EN 71 conformity and a Declaration of Conformity are required in addition to the GPSR listing information in this kit. This kit covers the GPSR part only.
Childcare articles (soothers, soother holders, dummy clips) follow their own standards (e.g. EN 1400, EN 12586) — check before listing.
The documents to prepare
The fields above are the easy part — what takes time is preparing what goes in them. The GPSR Kit generates all four documents for your specific product in one pass:
- Safety Information Sheet — the warning texts to paste, in every language of the countries you sell to
- Simplified Risk Assessment — pre-filled for your category, to review, adapt and sign for your technical file
- Marketplace Checklist — the field-by-field steps for your channels
- Label Template — the mandatory mentions plus a copy-paste block for your listing descriptions
Free partial preview before any payment. Around 25 products? See Pro.
FAQ
Do I need GPSR compliance to sell toys & children's items to the EU from outside the EU?
Yes. GPSR applies to any product offered to EU consumers, wherever the seller is based. If the manufacturer is outside the EU, you also need an EU-based Responsible Person whose contact details appear on your listings and labels.
Which languages do my safety warnings need to be in?
Warnings and safety information must be in the language(s) of every EU country you sell to. The GPSR Kit covers 8 languages across the 27 EU/EEA countries — gaps for the remaining languages are flagged honestly in your checklist.
Is more than GPSR involved for toys & children's items?
IMPORTANT: toys are ALSO covered by the EU Toy Safety Directive 2009/48/EC (being replaced by the new Toy Safety Regulation). CE marking, EN 71 conformity and a Declaration of Conformity are required in addition to the GPSR listing information in this kit. This kit covers the GPSR part only.
GPSR Kit helps you prepare product-safety compliance documents. It is not legal advice and does not guarantee compliance or marketplace approval. Review and adapt all content to your actual product before use.